The origin for the Commerce family of typefaces derives from a corporate identity job I had at the time. The x-height of the family is rather large and uses space economically. Commerce has roman, italic, and script alphabets, both in regular width and condensed versions. Furthermore, classic serif designs in upright and italic cuts are also available. Their width fits between the regular and condensed sans versions and pairs greatly with those. Commerce Italic designs show a gradual change in slant from light (11°) to bold (7°). Script fonts are based on italics but have different stroke endings and some new letter shapes.
The Commerce type design is plain and clear. Maybe Commerce shows vestiges of Akzidenz-Grotesk and Gill Sans: it shows remnants from a humanist sans serif but has “grotesk” basics.
The Design is solid strokes, with opened and lightened characters where advisable. It has a notable contrast in bold a, e, g, 4 and 5. This helps to not color the specific letterforms too dark and gives the font its individual touch. Further, W, t and w help to identify Commerce, along with some of the Italics right-angled stroke endings. The lighter cuts are balanced in contrast. The individual letters are held open yet still stand very solid.
The Commerce figures are only slightly varied in height and position. This allows a playful approach to numbers in text and labels.
Commerce type capitals are designed with square corners, though some of the lowercase letters corners show a slightly soft design: a,c, q, r and s. A part of its special characters, some accents and the figures 2, 3 and 6 feature this same soft detail.
Commerce-Italic capitals are mainly oblique, but top-left-to-down-right diagonals in A, R, V, W, X and Y differ with right-angled stroke ends. The italics lowercase alphabet show the same detail and further adapted letters like a, b, e, f, g, l and &. Commerce-Script has again change in details of lowercase letters (open contours, quirky strokes) and shows round or sharp swash stroke endings, both in capital and lowercase letters.
Commerce is suitable for text but does a fine job in titling and logotypes as well. In narrow columns, the condensed Commerce fonts show great impact and conserve the typical characteristics of the Typeface.
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